Lauchlan Leishman: Enhancements That Can Boost Your Home’s Real Estate Value

Selling a home these days is definitely not an easy task. You will have to expend a lot of effort in creating good ad copies for house listings online and in traditional advertisement channels, such as newspapers and posters. In addition, you also have to negotiate with real estate agents (if you decide to work with one) and then prepare your house for the sale. However, preparing your property is not simply about making it look presentable to potential buyers — house enhancements, when done right, can boost the value of your property and help you make a truly profitable sale. Berkeley Capital Group’s Lauchlan Leishman offers the following tips to help home vendors make their house truly attractive and boost its real estate value:

De-clutter your home and remove personal items. One of the most important things to do for a property that is up for sale is to make it appear like a place that potential buyers will want to live in. One way to do this is to de-clutter and de-personalise your home. Removing clutter can help reveal attractive features about the house that have been obscured by stuff; it can also make the house seem much more spacious — a quality that is truly appealing to prospective home buyers. De-personalising homes, on the other hand, gets rid of design elements that can distract buyers from visualising the space as their own.

Repair or replace broken fittings. Having broken things in the house you are selling can take a significant amount off the asking price, so make sure that you check on the condition of fixtures within your property. Besides replacing broken faucets and light bulbs, however, you also need to work on any unfinished projects that you may have started and make sure that you don’t leave behind unsightly holes or cracks on the walls and ceilings. Although many people would be more than willing to purchase fixer uppers, you’ll still get more profits from the sale by ensuring that your house is at least in good working condition.

Clean up and tend the outdoor spaces. The exterior of your property is the first thing that potential buyers will see, and thus, how it looks can play a really big role on the kind of impression you leave on your buyers’ minds. A garden that has wild grass growth, dead or dying trees and bushes that are covering the entire lawn may cause some buyers to think that the house interiors are just as dishevelled. To get potential buyers to step into the property and check your home, make sure that the exterior is just as beautiful and inviting as the interiors of the house.

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Lauchlan Leishman: Effective Strategies For Marketing Real Estate Properties Online

A large number of real estate agents and property sellers are now putting up house listings and sale advertisements online, whether on their own website or through real estate portals. This trend comes as no surprise, especially since there are numerous benefits to online real estate marketing; these include worldwide coverage of the ad, a very quick setup, inexpensive rates, and best of all, higher success at finding buyers for the property. However, online real estate marketing is fast becoming very competitive as more and more vendors and agents are creating advertisements for house sales online. To get ahead of the competition, Lauchlan Leishman, head of the Berkeley Capital Group, an international real estate portal listing properties for sale in countries such as Australia, China and Dubai, offers the following tips to help today’s online vendors:

Provide as much relevant information as you can in your ads. Almost everyone these days turns to the Internet for information, and ads that lack details are more likely to be ignored. Keep people interested in your home listing by providing enough relevant details about the house. Not providing information may give ad viewers the impression that you don’t really care about the sale, or worse, that the property has some problems that you are trying to hide. Boost the credibility of your sale by giving accurate information, and more importantly, be specific — vague descriptions lessen your credibility as a seller and are also very likely to be ignored by potential house buyers.

Include photos. If you can’t write an accurate and specific description of the house you are selling, then just let photos do the talking. Take high-quality pictures of your property and include them in your ad. This step is particularly important, since most Internet users tend to just spend a short time reading advertisements, often preferring to look at pictures of the property instead.

Use social media. One way to get your home listing seen by many people is by advertising it via social networking websites. A simple status update sharing details about the sale can easily reach not just people in your contacts list, but also their friends. These extended network contacts can further propagate your message to their own network of friends, thus helping you reach more people.

Add videos to your listing. People are visual creatures, and one way to take advantage of this preference for visuals is by using videos. This is perhaps the best method to boost your trustworthiness as a seller, since you will be speaking directly to potential buyers through the video. This method is also a good way to showcase unique features in your house that pictures or words cannot effectively describe. Lastly, videos tend to come up high on search engine listings, so using a video can funnel more viewers towards your ad.

How to be effective in your house listings and sale advertisements online? Learn more tips as Lauchlan Leishman reveals more HERE.